Know your users.

Make their lives easier.

Grow your business.

Common Marvel helps product and design leaders increase the impact of design.

We are a UX consulting collaborative lead by me, Callie Myers. We collaborate with clients to uncover, understand, and solve their biggest challenges with user-centered design thinking.

Services

We work with you and your team to provide the clarity and confidence necessary to create and maintain delightful interactive experiences that serve your users and grow your business.

UX Research

Does your product solve a real market or user need? What challenges are your users facing with your product experience? Which new features will create the biggest impact to the business?
These are questions that you and your team need to answer to make the right business and product decisions.
Common Marvel connects you to your users and arms you with the right insights to guide decision-making at every stage of the product life cycle - generative research to inform your planning and evaluative research to make sure what you’ve created actually hits the mark.

Outcome-Driven
UX Strategy

Designers are busy thinking through microinteractions and details. Product managers are focused on business objectives and backlogs.
You need a partner who has the tools and experience to see the bigger picture.
Common Marvel brings a user-centered lens to strategic planning efforts, and collaborates with your people to identify the most valuable and efficient ways to deliver a better experience to your customers that supports business growth.

Information Architecture

So you’ve got all the pieces of the experience defined, and maybe even implemented, but something isn’t quite right. Your users are struggling, your teams are spinning their wheels, and business goals aren’t being met.
You need to take a step back to make sure all the details are in the right place.
Common Marvel optimizes the information architecture of your interactive experiences to clarify where and how features work together. This gives your business and your people the clarity, confidence, and clear path to bring the right experience to life.

Fractional Design Leadership

Every project is different, but each includes plenty of moving parts, a constant stream of decisions to be made, and a dedicated team of individuals with unique skills and personalities.
Without a UX leader by your side, it’s hard to know how to start, where to go, and what you need to get there.
Common Marvel deploys fractional UX leadership into your organization to work at a comfortable-to-you pace and bring you clarity, strategy, and an actionable plan to deliver what your users want and need.

Collab is key.

Strong collaboration drives progress and keeps everyone focused on the shared goals. We work closely with your team or build a dedicated team from our circle of (extremely talented) creative partners to support the work at hand.

Partnership

We are here to set you up for success. The values we bring to the table - collaboration, clarity, and continuity - make partnership with Common Marvel especially impactful.

“Callie’s research validated a lot of things we believed to be true about our business model but never had any proof. On top of that, it’s given us a clear picture of our biggest immediate challenges. Leaders are excited to use this research and, because of Callie’s initial stakeholder relations work, no one has hesitated to buy into the value and findings from this work.”

— Beth McKeever, VP of Product & Design, Nice Healthcare

“Callie helped take our fuzzy concepts and return with a strategy that we rolled out with. It helped make the feature set a success and improve our customer satisfaction.”

— Blaine Garrett, Owner & Lead Engineer, MPLSART.com

“Callie’s UX strategy profoundly improved our e-commerce retail websites’ customer and prospect experiences. I trust her tremendous UX talent, and she’s really fun to work with!”

— Shelly Nelson, Managing Director, DiSCProfile.com